Design

Case studies

Each case study is written the same way: the problem, the people, the mechanics, the emotion, the behaviour, and the evidence — including what is still unvalidated.

Personal Finance / FinTech

PaisaSense

Financial products already show users transactions, balances, categories, budgets, charts and reports. But seeing financial information does not necessarily mean understanding what it means or knowing what to do next.

Target user: Young Indian adults aged 18–40 — students, early-career professionals, working adults, freelancers and business owners.
My role: UI/UX Designer

Result (design outcome)Reframed the product around Understand → Decide → Act → Improve

FinTechMobileAIUPI

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AI / Productivity

DayZy AI

Planning a day out means deciding what to do, choosing where to go, considering mood and group preferences, checking distance and travel, comparing options, gathering information and coordinating with others. The information exists across multiple platforms — the user becomes the connector between all those systems.

Target user: Indian users planning days out — college students, working professionals and non-working individuals; researched in Bangalore and across Karnataka.
My role: UI/UX Designer

Result (design outcome)Replaced search-and-compare with a guided mood-to-plan flow

AIProductivityMobileSocial

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CRM / SaaS

Togile CRM

Working with CRM information across leads, contacts, deals and reports was harder and less clear than it needed to be.

Target user: To be added
My role: UI/UX Designer

Result (design outcome)Reworked information hierarchy and action clarity in core CRM screens

SaaSCRMWeb appTeamInternship

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